Remove Business Model Remove Customer Development Remove Framework Remove Sales Cycle
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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 315
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

What matters is proving the viability of the company’s business model, what investors call “traction.&# But in the meantime, by iterating on their product with customers, they have a chance to get there on their own. Labels: agile , customer development 15comments: Scott Shapiro said. Fantastic post.

Customer 167
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How to Create a Compelling Unique Selling Proposition

ConversionXL

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). Write your USP with these frameworks.