Business Model Customer Development Metrics Sweat Equity 
grasshopperherder.com
SEPTEMBER 24, 2011
Piercing the Corporate Veil – Sweat Equity Consulting. But much like becoming a co-founder, getting paid sweat equity is essentially becoming an investor in the company. If you did, why would you be consulting for sweat equity instead of investing as a VC or for yourself? Unseen Metrics.
grasshopperherder.com
FEBRUARY 19, 2011
If I can steal your idea by just hearing it, there is no defensible business model there. If you’re waiting for a marketing guy to talk to customers, you’ll never understand the target market. As an investor, I will expect the same metrics an investor would get.
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