Business Model Differentiation Technical Cofounder Viral 
reidhoffman.org
NOVEMBER 12, 2013
But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. We are the leader in the professional domain with viral growth. Great businesses can be built off this network, starting with matching talent and opportunity.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). How cofounders can collaborate without going crazy. So that means stuff like thinking about what a business model might be, it does mean customer development. They have 27 business units. What’s the worst case?
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