Hippoland

AUGUST 8, 2018

At Hustle Fund, we back both first time founders as well as repeat founders. One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Forget about traction and hockey stick growth. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

At Hustle Fund, we back both first time founders as well as repeat founders. One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Forget about traction and hockey stick growth. Marketing first.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Lessons Learned

APRIL 14, 2009

What matters is proving the viability of the company’s business model, what investors call “traction.&# It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. They are busy too, but they are not creating value for the company.

Customer 167

Customer San Francisco Lean Hockey Stick 167