The #1 thing successful founders think about for their next startups
Hippoland
AUGUST 8, 2018
Forget about traction and hockey stick growth. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Marketing first.
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