Remove Business Plan Remove Channel Remove Engineer Remove Product Development
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Why You Should Be Doing Product Discovery

YoungUpstarts

You envision your business as the next Uber or Spotify, yourself as the next Steve Jobs or Elon Musk, reaching that prestigious ‘unicorn’ startup status in record time. Like most entrepreneurs, you’ve probably mapped out the business plan, dreamed up the layout and you’re already snapping up domains and emailing developers with your plan.

Product 264
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. Waterfall Development was all about execution of the requirements document.

Lean 120
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Steve Blank

By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what’s the product? what distribution channel?

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Crisis Management by Firing Executives – There’s A Better Way

Steve Blank

Notice that the traditional product introduction model leads to a product launch and the execution of a revenue plan. The revenue numbers and revenue model came from a startups original Business Plan. that make up a business model. Unless you were incredibly lucky most of your assumptions are wrong.

Burn Rate 247
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Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

Customer Development by Vertical - Click to Enlarge (As a reminder, the Customer Development process says your business plan is just a series of untested hypothesis (unless you’re a domain expert.) You take your product vision and get out of your building to turn your hypothesis into facts. New/Disruptive?

Vertical 122