Women Entrepreneurs Can

APRIL 8, 2020

Most people will turn to their favorite search engines to ask for tips, search the best products, or browse the web aimlessly. Spread the Word about Your Business. Is now the best time to start a paid search engine marketing (SEM) campaign? A lot of businesses are trying to boost sales through SEM during the lockdown.

SEM 52

SEM Social Media Search Audience 52

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. Many entrepreneurship courses focus on teaching students “how to write a business plan.” ——————– Engineering 245. Direct channels, indirect channels, OEM.

Wiki 311

Wiki Lean Management Business Model 311

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Lessons Learned – Business Planning Stage My advice to entrepreneurs working on a new business plan is to build a model similar to those above to estimate the cost of customer acquisition.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103