Lessons Learned: Don't launch
Startup Lessons Learned
MARCH 13, 2009
In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. The problem is that customers dont read your business plan. Start with a five-dollar-a-day SEM campaign. Dont scale. Great article.
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