Startup Lessons Learned
NOVEMBER 8, 2008
Most likely, your business plan is loaded with opinions and guesses, sprinkled with a dash of vision and hope. Mark Leslie has articulated a very similar methodology to "4 steps to the epiphany" in his "sales learning curve" model which I also find compelling. Focus is on the business fundamentals that you need to get right.
Startup Lessons Learned
OCTOBER 19, 2009
Then, the company spends no more than a few hundred dollars marketing the product through search engines and to the contacts in its sales database and LinkedIn. Then, the company spends no more than a few hundred dollars marketing the product through search engines and to the contacts in its sales database and LinkedIn.
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Startup Lessons Learned
MARCH 13, 2009
In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. The problem is that customers dont read your business plan. Case Study: Continuous deployment makes releases n.
SoCal CTO
JANUARY 5, 2011
. - Union Square Ventures , June 10, 2010 No Plan Survives First Contact With Customers – Business Plans versus Business Models - Steve Blank , April 8, 2010 Pricing models, the freemium myth and why you may not be charging enough for your product - Seth Levine's VC Adventure , August 12, 2010 Case Study: Continuous deployment makes releases non-events (..)
Startup Lessons Learned
FEBRUARY 12, 2009
Without a basis for comparison, you first have to drive home the need, then you will have an easy time making the sale (after all, youre the person who they trust to bring it to their attention). Toughest part of the sale is to get agreement that you really can deliver benefits that they didnt previously know were possible.
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