Remove Business Plan Remove CTO Remove Distribution Remove Metrics
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Users should easily understand which assets are promoted on which channels and the distribution schedule. Base your promotion plan on successful past launches and highly engaged channels. Creating distribution checklists in your marketing playbook feeds into content creation, ensuring each new piece of content gets lift.

Campaign 149
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The Ultimate Guide to Starting a Software Company

Up and Running

Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.

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Waves of technology platforms

Startup Lessons Learned

Some combination of the dot-com crash and a just terrible business plan prevented us from having to take our scalability problems to the next level. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.