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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Marketing software. For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate. Campaign reports will cover results such as sales figures, leads generated, and cross-channel engagement for the period.

Campaign 149
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How to Hire a Chief Technology Officer

www.inc.com

500|5000 Conference Honorees Resources Press Apply 2011 ); Topics > Leadership and Managing > Human Resources > Job Descriptions > How to Hire a CTO When its time to add a technologist to your slate of executives, what are the best practices to follow? Some companies have a CTO focused on operations under the CIO.

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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. How to Write a Business Plan in Under an Hour.

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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

Equity-Only CTO and Equity-Only Developers - SoCal CTO , November 1, 2010 I had a recent email dialog with the founder of a company looking for a CTO for their startup. Who better to answer than the company's engineering lead. Five Reasons You Haven’t Launched - Software By Rob , November 10, 2010 Photo by stevendepolo.