Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Steve Blank

JUNE 19, 2014

The traditional model of how to turn scientific discovery into a business has been: 1) make a substantive discovery, 2) write a business plan/grant application, 3) raise funding, 4) execute the plan, 5) reap the financial reward. assess intellectual property and regulatory risk before they design and build.

Lean 269

Lean SBIR Intellectual Property Customer Development 269

Steve Blank

JANUARY 27, 2011

This startup search process is the business model / customer development / agile development solution stack. When founders discover their assumptions are wrong, as they inevitably will, the result isn’t a crisis , it’s a learning event called a pivot — and an opportunity to update the business model.

Business Model 275

Business Model Utah Intellectual Property Agile 275

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. Lessons Learned Your business concept is not a company. Are These Your Slides?

Silicon Valley 225

Silicon Valley Non-disclosure Agreement NDA Startup 225

Steve Blank

MARCH 11, 2010

I taught the class this semester with Ann Miura-Ko a partner at Maples Investments. Our goal is to teach students the key concepts of the startup process and help them understand that a startup is a search for a profitable business model. A Startup is a Search For A Business Model. What is a business model?

Intellectual Property 226

Intellectual Property Business Model Customer Development Distribution 226

Steve Blank

JULY 28, 2011

From the point of view of scientists and engineers in a university lab, too often entrepreneurship in all its VC-driven glory – income statements, balance sheets, business plans, revenue models, 5-year forecasts, etc. And they’ll do this using the business model / customer development / agile development solution stack.

Engineer 278

Engineer Silicon Valley United States Intellectual Property 278

Steve Blank

MARCH 25, 2011

Week 3 of the class and our teams in our Stanford Lean LaunchPad class were hard at work using Customer Development to get out of the classroom and test the first key hypotheses of their business model: The Value Proposition. and report the results of face-to-face customer discovery. This post is part three.

Cloud 228

Cloud Intellectual Property Lean Customer Development 228