Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
However there is a lot of value in looking at these same metrics for all other businesses. In pure web businesses where the headcount doesn’t need to grow as customer acquisition scales, it is also very useful to look customer acquisition costs without the headcount costs.) that will cost the company significant amounts of money.
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