Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Seed viral activity. That’s a double death wish.

Viral 348

Viral Marketing SEM Campaign 348

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Seed viral activity. That’s a double death wish.

Viral 268

Viral Marketing SEM Campaign 268

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Seed viral activity. That’s a double death wish.

Campaign 167

Campaign Cost Viral Marketing 167

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. In a business plan these are called marketing campaigns, which continue to rise in cost. Seed viral activity. That’s a double death wish.

Viral 249

Viral Marketing Entrepreneur SEM 249

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. In a business plan these are called marketing campaigns, which continue to rise in cost. Seed viral activity. That’s a double death wish.

Viral 238

Viral Cost Marketing SEM 238

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. In a business plan these are called marketing campaigns, which continue to rise in cost. Seed viral activity. That’s a double death wish.

Viral 225

Viral Marketing SEM Startup 225

Startup Professionals Musings

JUNE 18, 2012

Establishing the legal structure for your business, registering trademarks, filing copyrights and patents, and drafting partnership agreements used to require extensive attorney fees and ongoing consultation. I now see and believe business plans that budget $1K for all this, versus a previous $20K or more. Facilities and staff.

Cost 255

Cost Burn Rate SEM Startup 255