Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

DECEMBER 13, 2022

All organizations operate under different assumptions. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). Others include sample pollution , the flicker effect, revenue tracking errors, selection bias, and more. So get testing!

Analytics 127

Analytics Technical Review Software Review Framework 127

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks!

Product 350

Product Tuvalu Dilution Incubator 350

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). Notably I said: You have to have owned & operated websites (O&O) to drive traffic to.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

This is going to be BIG.

FEBRUARY 26, 2010

Senior VP of Operations/COO – ROBLOX - San Francisco, CA Tree forts. Our revenues have increased every quarter for the past two years. Wooden blocks. Erector Set. Tinker Toys. For years, young kids have been architecting mini-universes, stomping on them, getting small pieces caught in vacuum cleaners, and rebuilding all over again.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Hearpreneur

JUNE 12, 2020

Thanks to Richa Pathak, SEM Updates – The next-gen digital marketing ! #5- Not to mention, he stands behind Drift’s spectacular success (during his tenure, the company grew from $0 to eight-figures in revenue). 5- Winston Churchill. Photo Credit: David Vranicar. Thanks to Kasia Kowalska, Contentki.com ! #14-Oprah

Jordan 124

Jordan Entrepreneur United States Technical Review 124

Startup Professionals Musings

JUNE 18, 2012

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. I now see and believe business plans that budget $1K for all this, versus a previous $20K or more. Facilities and staff. Sales and marketing costs.

Cost 255

Cost Burn Rate SEM Startup 255

Duct Tape Marketing

JULY 14, 2022

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. And you could try it for seven days for free.

Technical Review 83

Technical Review Demand Cofounder Video 83

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? If you want to add personalization to your product, 3PLs will often become too expensive and you’ll need to think about bringing these operations in-house. What about appealing to a certain lifestyle category? Even pre-launch, there’s work you can do here to differentiate yourself.

Technical Review 49

Technical Review Software Review China Acquisition 49

Startup Lessons Learned

SEPTEMBER 15, 2008

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I like the term because of two connotations: Lean in the sense of low-burn. Of course, many startups are capital efficient and generally frugal. The lean startup is an application of Lean Thinking.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Professionals Musings

FEBRUARY 15, 2011

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. I now see and believe business plans that budget $1K for all this, versus a previous $20K or more. Facilities and staff. Sales and marketing costs.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

crowdSPRING Blog

MAY 2, 2018

And , 35% of small businesses without a website feel their operation is too small to warrant a website. 35% of small businesses without a website feel their operation is too small to warrant a website. Customers will beg to differ. Consumers not only expect businesses to have a website, they view a website as a sign of credibility.

Small Business 73

Small Business Software Review Social Media Marketing 73

Gust

JUNE 10, 2012

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. I now see and believe business plans that budget $1K for all this, versus a previous $20K or more. Facilities and staff.

Cost 139

Cost Burn Rate SEM Startup 139

Startup Professionals Musings

FEBRUARY 13, 2010

Founders now routinely use their home to operate their startup until they are well into the revenue phase. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. I now see and believe business plans that budget $1K for all this, versus a previous $20K or more. Facilities and staff. Sales and marketing costs.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

Steve Blank

DECEMBER 7, 2010

Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). Action : If you’re building a web site: Small portion of your site should be operational on the web. Action : What’s your revenue model?

Wiki 315

Wiki Lean Management Business Model 315

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

DECEMBER 2, 2015

Online, you can mitigate them, but it’s truly difficult to operate a purely controlled test. If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). PPC/SEM campaign. In a lab, it’s easier to control for external variables.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Duct Tape Marketing

JANUARY 6, 2021

Marketing mistakes can cost your business a lot of lost revenue. As the business owner, your attention should be focused on leading, pitching your products/services, and managing your big picture operations. . When this happens, it’s time to take a step back and look for additional help. When you find yourself doing repetitive tasks.

Hiring 82

Hiring Management Marketing Social Media 82

VC Adventure

FEBRUARY 5, 2013

That picture can include a range of things such as how you define your culture, values, employee morale, size, revenue growth, market domination, etc. A traditional way to see the world is to divide the company between the functions: sales, marketing, product, finance, operations, etc. 37 Signal s). Don’t Divide Your Organization.

Sales 75

Sales Product Marketing SEM 75

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Ping Identity has gone through a top to bottom transformation in marketing over the last year.

B2B 45

B2B Marketing SEM Bandwidth 45

VC Adventure

FEBRUARY 5, 2013

That picture can include a range of things such as how you define your culture, values, employee morale, size, revenue growth, market domination, etc. A traditional way to see the world is to divide the company between the functions: sales, marketing, product, finance, operations, etc. 37 Signal s). Don’t Divide Your Organization.

Sales 48

Sales Product Marketing SEM 48

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Eric Friedman

JULY 28, 2008

My scope is broad and includes 100+ P&G brands and the 90+ countries in which we operate. You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix?

San Jose 60

San Jose SEM Campaign SEO 60