Digital Elite Camp 2019 Recap: Takeaways from Every Speaker
ConversionXL
JUNE 19, 2019
Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. Debugging tip: look at session distribution report, filter to users with lots of sessions and high repeat sessions, get clues from network, hostname, bounce, browser, geo-IP, resolution.
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