Demand Generation: Turning Tactics into Strategy
ConversionXL
OCTOBER 25, 2018
Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Create and distribute content to those segments. Messaging before technology. Refine campaigns based on new CRM data.
Let's personalize your content