Demand Generation: Turning Tactics into Strategy
ConversionXL
OCTOBER 25, 2018
Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Messaging before technology. Each quarter is an opportunity to test and refine campaign tactics for other verticals. “I
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