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Demand Generation: Turning Tactics into Strategy

ConversionXL

Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Messaging before technology. Each quarter is an opportunity to test and refine campaign tactics for other verticals. “I

Demand 132
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)

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WordPress Scalability on AWS – High Availability WordPress

The Startup Magazine

Vertical Scalability. Vertical scaling websites are acquiring hardware with increased capabilities. Mostly vertical scaling has problems of its own. Bottlenecking usually occurs on vertical scaled configuration when the load increases. The increasing CPU memory and RAM improve the site speed and its performance.

Vertical 156
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Let's Fire Our Customers

Steve Blank

Let’s Fire Our Customers « Steve Blank steveblank.com/2009/09/24/lets-fire-our-customers – view page – cached + Customer Development Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40?

Customer 203
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Ardent 3: Supercomputer Porn

Steve Blank

Ardent 3: Supercomputer Porn « Steve Blank steveblank.com/2009/10/12/ardent-3-supercomputer-porn – view page – cached + Customer Development Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40?

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SXSW Startups: Molecula

Austin Startup

Pilosa is a discrete technology that makes queries on large data extremely fast. However valuable it can be, the conceptual and technological adoption curve for Pilosa can be daunting for even the most sophisticated engineering teams. How will it work with Molecula? We expect to roll out other clouds throughout the year.

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Ardent War Story 6: Listen more, talk less

Steve Blank

Getting Out of the Building Wasn’t Entertainment – Discovery and Validation Now that I was the master of the “facts” about customer needs in these specialized vertical markets , and with my team of vertical marketers , I thought I had achieved absolution and redemption. But there was one fatal flaw.