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How to Conduct a Technical SEO Audit

ConversionXL

Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs). The pages on your website can only be indexed if search engines can crawl them.

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An In-Depth Guide to Technical SEO

ConversionXL

But search engine optimization strategies will only take you so far. Technical SEO is the process of making sure your website meets the technical requirements of search engines in order to improve organic rankings. Search engines need to be able to identify, crawl, render, and index web pages. XML sitemaps.

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A tour of my Wordpress plugins

A Smart Bear: Startups and Marketing for Geeks

WP Super Cache. Automatically caches plain-HTML versions of your pages. Google XML Sitemaps. Automatically create a "robots" meta-tag for search engines. This is on the must-have list because I've had scores of interactions (both short and in-depth) as a direct result of someone hitting "Reply" to this email. Robots Meta.

HTML 216
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How to Analyze SERPs to Win Big in Rankings

ConversionXL

This makes it clear to search engines what the page is about and, as a result, more relevant to people searching for “straight line depreciation.”. Are the answers clearly defined so that search engines can find them? Consider lazy loading, browser caching, and/or a CDN. Check that top pages are in your XML sitemap.

SEO 147
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How I Blog

Duct Tape Marketing

pMachine later morphed into a tool that’s still available called Expression Engine. Google XML Sitemaps - helps push content to search engines. W3Total Cache – dramatically improves speed and user experience in an under the hood kind of way. Blogging platform.

XML 66
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

I am the VP of Engineering at a cutting-edge startup that sells software built on the.NET platform. You whine about how hard it is to find good engineers, then go on and on about how you intentionally avoid at least half of the market for skilled people? It’s also missing the point of engineering anything. Like what?!

Java 107