California Customer Development Fractional VPE Naming 
Steve Blank
OCTOBER 5, 2009
A Phone Call After I left MIPS Computers I was in New York tagging along with a friend (a computer architect whose products at Apple a decade later would change the shape of personal computing) who was consulting for a voice recognition startup. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”
Steve Blank
JUNE 25, 2009
These companies would take our computers and put their name on them and resell them to their customers. Business customers were starting to ask for “office automation solutions” – word processing, spreadsheets, graphing software on a desktop. I had just watched a master of the consultative sale. Help them?!!
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