California Customer Development Marketing Software Engineering 
Steve Blank
AUGUST 3, 2012
Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customer development. Filed under: Customer Development.
Steve Blank
FEBRUARY 23, 2009
The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money.
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Steve Blank
MAY 11, 2009
This is the first way to get video into a computer, we’re going to sell and market this board like there’s no tomorrow. People who aren’t current customers of our graphics boards will get to know our company and brand. That’s every marketeers excuse for putting their kids in an ad.)
Steve Blank
NOVEMBER 30, 2009
Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Little Indians and Big Indians At MIPS Computers , my second semiconductor company, I was the VP of Marketing and defacto head of Sales. I was just in marketing.
Steve Blank
OCTOBER 8, 2009
Lessons to Learn By the time I joined Ardent I thought I was an experienced marketer, but I’ll never forget my first real lesson in what it meant to understand customers and product/market fit. For this startup we had assembled some of the best and brightest hardware and software engineers in the computer industry.
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