Steve Blank

AUGUST 3, 2012

Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customer development. Filed under: Customer Development.

San Jose 259

San Jose Technical Review Customer Development Software Review 259

Steve Blank

FEBRUARY 23, 2009

No one was actually quite that good, but some VCs had “golden guts” for these kinds of operating issues. I’m a software engineer by trade, so I’m always interested in some better way to do things, whether they are in software or in business processes or organizations. Would you mind sharing them?

Silicon Valley 129

Silicon Valley RSS Venture Capital Customer Development 129

Steve Blank

MAY 11, 2009

But the team believed adding video as an integral part of an operating system and user experience (where there had only been text and still images) would be transformative. And, of course, Adobe said, “Oh, by the way, you don’t mind if the software engineer comes with us, do you?” Adobe renamed ReelTime to Adobe Premiere.

Video 180

Video Silicon Valley RSS California 180

Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Do you understand you are doubling the amount of work you are going to make for generations of software engineers? And it’s certainly not Customer Development.

Customer Development 283

Customer Development Developer Customer Silicon Valley 283