Steve Blank

FEBRUARY 23, 2009

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money.

Silicon Valley 131

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Steve Blank

MAY 11, 2009

This is the first way to get video into a computer, we’re going to sell and market this board like there’s no tomorrow. That’s every marketeers excuse for putting their kids in an ad.) Marketing knew who the Spigot customers were; we had all the registration cards and all the data.

Video 184

Video Silicon Valley RSS California 184

Steve Blank

NOVEMBER 30, 2009

Little Indians and Big Indians At MIPS Computers , my second semiconductor company, I was the VP of Marketing and defacto head of Sales. As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. I was just in marketing.

Customer Development 284

Customer Development Developer Customer Silicon Valley 284

Steve Blank

OCTOBER 8, 2009

Lessons to Learn By the time I joined Ardent I thought I was an experienced marketer, but I’ll never forget my first real lesson in what it meant to understand customers and product/market fit. For this startup we had assembled some of the best and brightest hardware and software engineers in the computer industry.

Silicon Valley 283

Silicon Valley RSS Customer Development California 283