Remove Campaign Remove Clickthrough Remove CPA Remove Revenue
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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

With a few of the tactics below, digital marketers can make sure that every piece of content they publish is generating traffic, leads, and ultimately revenue. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Use Google’s Webmaster Tools To Optimize Headlines and Keywords.

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Revenue is usually a good metric to use to evaluate effectiveness of test. You have three parameters: medium, source, campaign name. Increase LTV –> higher CPA.