Using Negative Keywords To Attract Highly Qualified Customers
ConversionXL
MARCH 19, 2014
In this article I’ll refresh you on the basics, and take a look at two cases for negative keyword use you may have overlooked, and discuss how to research for keywords during Ad Group or Campaign setup. Negatives can be set at either the Campaign level, or the Ad Group level. Campaign Negatives to Avoid Cross-Campaign Matches.
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