Using Negative Keywords To Attract Highly Qualified Customers
ConversionXL
MARCH 19, 2014
Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. In this article I’ll refresh you on the basics, and take a look at two cases for negative keyword use you may have overlooked, and discuss how to research for keywords during Ad Group or Campaign setup. Negative Keywords 101.
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