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Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Learning from Obama: maneuver warfare on the campaign trail I had the privilege of volunteering for the Obama campaign in swing states for a few weekends during the final push towards victory. Im quite confident I got more out of the experience than the campaign got from me.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Case Study: Continuous deployment makes releases n.

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Hands-on Lessons for Advanced Topics in Entrepreneurship

Startup Lessons Learned

Each brave presenter gets five minutes and 20 slides—which advance automatically every 15 seconds. We asked him a few questions to learn about continuous delivery, why it’s useful, and what engineers and management need to do to implement it. Thus we reduce the risk of deployments. How do you address that?

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. Case Study: Continuous deployment makes releases n. Think of it as micropayments for beta testers.

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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. You are quite right about openness with the present devices like iPhone, back in the day even Microsoft was pretty open with GW Basic. Ill explain in a moment.

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Marching through quicksand

Startup Lessons Learned

So let’s turn our attention from what may happen in the future to what is definitely happening in the present. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. My blog has over 14000 subscribers, for example.

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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Start with a five-dollar-a-day SEM campaign. Know what the success metrics are for the launch. Case Study: Continuous deployment makes releases n. First off, what does it mean to launch? Instead, do your product launch first.