Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the The 10 Best Social Media Campaigns of 2018.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

YoungUpstarts

MARCH 8, 2012

For example, if you’re at the beginning of a simple campaign and you’re just trying to get a general idea of whether that campaign is working or not, and that’s all you’re concerned about, there’s no need to overload yourself with a dashboard full of widgets telling you all sorts of extraneous information.

Marketing 160

Marketing Conversion Ratio Widget Forecast 160