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Starbucks As Race Uniter: P**s Everyone Off Equally

Venture Chronicles

And of course their is a #racetogether hashtag campaign. It didn’t help when head PR honcho at the coffee purveyor, Corey DuBrowa, deleted his Twitter account after the deluge of negative reaction. Hashtag campaigns have jumped the shark and I believe that people are actually a lot smarter than advertisers give them credit for.

Nigeria 28
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Advertising/Sales.