Starbucks As Race Uniter: P**s Everyone Off Equally
Venture Chronicles
MARCH 18, 2015
And of course their is a #racetogether hashtag campaign. It didn’t help when head PR honcho at the coffee purveyor, Corey DuBrowa, deleted his Twitter account after the deluge of negative reaction. Hashtag campaigns have jumped the shark and I believe that people are actually a lot smarter than advertisers give them credit for.
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