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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. The time and money saved is significant!

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The Ultimate Guide to Starting a Software Company

Up and Running

The software was sold based on installation cost running on local servers for enterprises—which was very, very expensive. Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign. Estimating Realistic Startup Costs.