Up and Running

APRIL 25, 2013

Using this distribution method can increase productivity and decrease mail handling and paper costs. Let’s look at how a digital mailroom can play a key role in obtaining your company’s marketing goals. Combining Digital and Direct. This is an effective way to convert your hardcopy coupon into a digital database.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

Both Sides of the Table

APRIL 28, 2010

It seems the focus on “virtual&# goods has been both the demo of the consumer as well as the fact that by definition virtual goods have almost no marginal costs to the seller so giving a huge slice to the carrier (and Zong) isn’t a problem since actual costs are ~ $0. 15mm in Series A. Enter ShoeDazzle.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

YoungUpstarts

MARCH 22, 2018

Direct-mail marketing is usually expensive, but keep in mind that an effective campaign could easily and quickly offset your costs and increase business profits. It is why most companies take full advantage of direct-mail marketing to engage customers. Personalize your Campaign.

Marketing 133

Marketing Campaign Database Channel 133

VC Cafe

SEPTEMBER 5, 2012

On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

ConversionXL

MAY 3, 2017

Facebook ads are based on an ad auction system , so increased competition drives the cost of using the platform up. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Segmenting Your Customer Database. Customer segmentation is an old trick in the marketing book.

San Jose 133

San Jose Customer Database Campaign 133

Seeing Both Sides

DECEMBER 20, 2010

But haven’t we seen this movie before in the world of direct marketing? History has shown nearly every major new direct marketing paradigm sees impressive initial response rates, but depressing response rates over time. Will daily deals follow a fundamentally different model than every other new direct marketing medium?

Direct Marketing 50

Direct Marketing Database Advertising Email 50

Duct Tape Marketing

DECEMBER 11, 2019

It used to be that you could be doing only one channel, only one digital channel, that has direct marketing, which is email. And so we tried to reduce those costs. I mean, are we in a world… Because a lot of the responses are, that are currently available are, it’s almost like a database.

Marketing 40

Marketing SMS Channel Conversion 40