How we can fix online video advertising’s weakest links
The Next Web
FEBRUARY 26, 2014
No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. The market is moving forward in terms of matrices - shifting from CTRs and CPMs to Cost Per Engagement and Cost Per View. Yuval Brener is CEO of Carambo.la , an interactive video enrichment platform.
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