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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Cost per action (CPA). Campaign setup and ad copy writing.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Cost per action (CPA). All these models start with the advertiser choosing the right search keywords to match user searches. PPC experts charge you to research, analyze, and estimate hit ratios, to optimize your success and set a campaign spending budget for you. Campaign setup and ad copy writing.

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