Startup Professionals Musings

OCTOBER 3, 2010

Cost per action (CPA). All these models start with the advertiser choosing the right search keywords to match user searches. SEM experts charge you to research, analyze, and estimate hit ratios, to optimize your success and set a campaign spending budget for you. Campaign setup and ad copy writing.

Search 225

Search Engineer SEM Widget 225

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Field length should match estimated text size. 62% of designers receive no customer data at the start of the campaign. Preferences, intents, etc.

San Antonio 86

San Antonio Metrics B2B Analytics 86

The Startup Magazine

NOVEMBER 25, 2019

The best tools aren’t only powerful but efficient, as they let you filter through data based on traffic sources, channels, verticals, campaigns, or custom Smart Tags. The platform’s security should be flexible, so you can customize risk levels for each campaign, product, or payment gateway to best match your needs.

eCommerce 135

eCommerce Analytics Security Churn Rate 135

ConversionXL

FEBRUARY 3, 2017

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Everyday.

Metrics 151

Metrics Web Analytics CPA 151

VC Adventure

MARCH 18, 2010

Companies like that they can directly measure the impact of their spending – from the clicks they are generating all the way through the products they are selling as a result of those site visits and that they can quickly and easily scale up their spending on what’s working in their search campaigns.

Search 83

Search Stealth CPA Campaign 83

ConversionXL

APRIL 6, 2016

Does the question exactly match the hypothesis? Poor offer/audience match. You have three parameters: medium, source, campaign name. Increase LTV –> higher CPA. Make sure your testing process is solid before running innovative tests. Four key questions to ask: Is the test based on a data-driven hypothesis?

Retention 48

Retention Algorithm Software Review Conversion 48

Occam's Razor

AUGUST 9, 2016

Where you have CPA, it is is an even more valuable signal. You know that this is hard because when you go to Acquisition > Campaigns (what!) > Organic Keywords you will see that 95% are labeled "(not provided)" This report is completely useless. Above view is from the Campaigns report.

Analytics 60

Analytics Metrics eCommerce PPC 60

Hearpreneur

SEPTEMBER 16, 2015

Integrate” is part of the company name, but is also meaningful to how the agency works and approaches all client campaigns. This might sound stupid, but I simply named my company a combination of my name and my job description: “Micah Fraim, CPA”. #21 – How We Work & Our Approach. Image Credit: Allie Danziger.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Duct Tape Marketing

AUGUST 13, 2015

The first half of the title is usually an exact match keyword phrase and the second half is a killer description to get the reader’s attention. For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

Up and Running

MAY 28, 2015

Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. You don’t need a CPA. How many of those open will click on the link? How many will go to the website? If you’re in a startup, then this answers that “Well how do I know?

Lean 60

Lean Business Plan Video Software Review 60