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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Demand generation campaigns must be supported by a robust lead generation strategy that captures qualified, high-intent leads to nurture and convert. Take Ross Simmonds , Founder and CEO of Foundation Marketing. Take monday.com.

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Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Get more responses to direct mail.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

21:01] What are some places you like to turn to to get personal development and business development? [22:35] Kip and Keion share their marketing expertise unfiltered in the details, the truth, and nobody tells it. Listen to marketing, its grain, wherever you get your podcast. (00:55): Connect with Debbie on LinkedIn.