Leading Edge or Bleeding Edge: The Make or Break Difference
Up and Running
JULY 11, 2017
Instead, they hit McDonald’s on an exposed flank with their “Hot and Juicy” campaign, centered around delivering larger, fresh (not frozen) beef patties. However, you must assess the feasibility of actually delivering your visionary, flank-exposing innovation. That would have been a frontal assault. It seemed the next logical step.
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