ConversionXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
YoungUpstarts
DECEMBER 9, 2013
Nobody wants an email inbox clogged with general promotional emails, for example, or a Facebook newsfeed dominated by gratuitous updates to your company’s page… much less a breach in personal privacy! You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns.
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Duct Tape Marketing
OCTOBER 27, 2017
As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Generate excitement in store.
YoungUpstarts
DECEMBER 1, 2013
But without proactive long-term and consistent marketing, businesses die. Avoiding investing in marketing — or even cutting back on it — because one campaign didn’t produce the desired results is a risk you can’t afford to take. It can be expensive, and it’s hard to accurately predict what customers will respond to.
Duct Tape Marketing
DECEMBER 17, 2019
So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.
Rob Go
AUGUST 10, 2011
However, calculating this for a brand marketer like Tide is very different than for a lead generator like Lending Tree. For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales.
Duct Tape Marketing
DECEMBER 11, 2019
It used to be that you could be doing only one channel, only one digital channel, that has direct marketing, which is email. So WhatsApp is coming up, Instagram is coming up, iMessage is coming up, Google RCFs and also the cross carrier messaging initiative that’s coming up. You can ask the same questions.
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