Texting: The Killer Application in your Offline Marketing Arsenal
Duct Tape Marketing
OCTOBER 27, 2017
It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Get more responses to direct mail.
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