FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
It works by tagging ads with metadata (e.g., click ID, campaign ID, URL of expected conversion). If a user clicks the ad, that metadata—up to 64 bits of information—is stored in their browser. This is enough to differentiate between ads for different products, or between campaigns using different media. Image source ).
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