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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. Then, target them with user acquisition campaigns. On-metadata vs. off-metadata factors. App title and subtitle.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

It works by tagging ads with metadata (e.g., click ID, campaign ID, URL of expected conversion). If a user clicks the ad, that metadata—up to 64 bits of information—is stored in their browser. This is enough to differentiate between ads for different products, or between campaigns using different media. Image source ).

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5 Tips For Developing A Successful Market Intelligence Campaign

YoungUpstarts

A successful market intelligence campaign can be the extra ingredient which pushes your business to new levels of success. To get a better idea of how smart market intelligence can help your business, let’s look at 5 ways you can prepare your business to adopt a successful market intelligence campaign. Understand Where You Fit In.

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

If the traffic drop is coming from paid ads, then check the keywords and metadata you’re using in your Google Ads campaign. You can also access Google Analytics to see if the dip came from organic search, paid search, or social media. If it’s from organic search, then review your robots.txt, SSL, and sitemap.xml. Server overload.

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The Best Programming Languages for Digital Marketers

ConversionXL

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Other use cases include diverse, data-heavy tasks such as querying the metadata from 1 billion taxi rides or back-end monitoring of analytics for real-time fraud detection. Connect inventory with ad campaigns.

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Why Netflix Is Winning The Big Data Game

YoungUpstarts

Netflix categorizes their products with metadata. Metadata is essentially “data about data.” Ralph Kimball called metadata the “DNA of the data wharehouse.” ” As with all data, the metadata on your scoreboard must be actionable. Netflix uses data to develop product strategy.

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Video SEO Secrets: Drive Organic Traffic with Videos

Women Entrepreneurs Can

See if any phrases or keywords may apply to your video and then incorporate them into your video’s metadata, such as the title, description, or tags. Simply click on the magnifying glass icon in Google’s search bar. It will bring up a list of searches currently trending. You can also use Google Ads keyword planner to brainstorm more ideas.

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