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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

Nobody wants an email inbox clogged with general promotional emails, for example, or a Facebook newsfeed dominated by gratuitous updates to your company’s page… much less a breach in personal privacy! You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns.

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Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make

YoungUpstarts

Avoiding investing in marketing — or even cutting back on it — because one campaign didn’t produce the desired results is a risk you can’t afford to take. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy. But without proactive long-term and consistent marketing, businesses die.

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