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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. And good news: This tailored approach is vastly more effective than general media campaigns, too! Risk stepping out from behind technology.

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28 Entrepreneurs Explain What They Love About Being An Entrepreneur

Hearpreneur

My wife Kristina The Cake Girl and I are both entrepreneurs and own an Award Winning Cake and Cupcake Shop in Tampa, FL, Recently named The Sweetest Bakery in Florida in The Sweetest Bakery in America Contest. We opened our first brick and mortar location 7 months ago in Tampa, FL and it has been awesome!

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Strategy Roundtable For Entrepreneurs Dedicated To Steve Jobs, Reinforcing Mission To Restructure Capitalism

ReadWriteStart

Dan Stewart, from Tampa/St. Petersburg, Florida, presented Happy Grasshopper , an online service helping sales people keep in touch with their prospects via email. In parallel, he is also building a product business that has emerged out of his work with social media campaigns. Happy Grasshopper. Value Of Insight Consulting.

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Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make

YoungUpstarts

Avoiding investing in marketing — or even cutting back on it — because one campaign didn’t produce the desired results is a risk you can’t afford to take. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy. But without proactive long-term and consistent marketing, businesses die.

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