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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

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[INTERVIEW] Eldon Mascoll, Toronto Entrepreneur, Founder Of Freedom Park Media Group

YoungUpstarts

a production company that produced Phat TV for Canadian broadcaster CFMT Television, as well as a year-end television special, “Phat TV 97”, that was syndicated nationally in the U.S. Taking what he learned at HBO, Mascoll formed EME Inc.,

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Why would I buy real estate from someone who doesn’t know New York?”.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

This is John Jantsch and my guests, yes that’s plural, Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, the chief strategy advisor of the same. We’re gonna talk about the new book by both of them today called Killing Marketing: How Innovate Businesses are Turning Marketing Cost into Profit.

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Behind Every Great Product

SVPG

They had a couple experienced co-founders, including the now legendary Reed Hastings, but the problem was that they were stuck at about 300,000 customers. Kate is now a product leader at Shutterstock in New York City. The title is not important; the work they do is. Netflix is one of my all-time favorite products and companies.

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6 Important Startup Trends that Defined 2011

mashable.com

New York City mayor Michael Bloomberg has been trying very hard to raise New York City’s profile in the tech scene. That same month, prestigious startup accelerator TechStars announced its first New York City class. How to Launch a Social Ambassador Campaign. NYC Rises In the Tech Scene.

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9 Tips for Raising Startup Funds on AngelList

mashable.com

Facebook Co-Founder’s Startup Asana Launches Publicly. Joshua Baer is the co-founder and CEO of Otherinbox , a prolific angel investor and the director of Capital Factory , Austin’s seed-stage incubator. Nobody cares that you got covered in TechCrunch , or that The New York Times blog picked up your press release.