Campaign Hockey Stick IP Technical Review 
Up and Running
SEPTEMBER 8, 2014
This is where I could have taken a lesson from Gillette’s “Never let them see you sweat” ad campaign from the 80s. Present a “hockey-stick” financial growth model without sharing your numbers behind your numbers (a.k.a. Are you pitching “hockey-stick” financial growth? your financial assumptions).
Up and Running
MARCH 11, 2015
As the former co-founder and CEO of two technology companies, Caroline has experienced both start-up failures and successes, and has raised close to $1 million in investment capital. Make sure you’ve done the due diligence on all of these areas of your business. Pretend that you are the investor. Are you doing advertising?
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