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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). What are the risks and rewards? He has 20 years’ experience as CTO.

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Here’s to You, Women in Business

Up and Running

Given the direct correlation between policies that are put in place to support women and the opportunities that are available to women, it’s little wonder we’re globally campaigning for change, and acknowledgement. Stage a social media campaign. of its members are female. You can download it for free.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How much do you know about Philadelphia, Pennsylvania? Marketing campaigns, Baker argues, are now chalkboard specials: readily changeable menus of expertise that require no long-term commitment—unlike the 20-foot neon sign above a restaurant. What about Acadia National Park? Or Monroe, Montana?

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Marketing/Communications/PR. Pennsylvania. Pennsylvania. The breakdown: “This is a new vendor for us. Advertising/Sales. Art/Creative/Design. Operations.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. To make up for the missed posts I will schedule an extra 4 posts over the next 2 weeks and launch a one day growth campaign across your accounts. Not everyone agrees.

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Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner. And he hooked me up with some volunteer PR people.