Remove Campaign Remove PR Remove Social Media Remove Utah
article thumbnail

How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice. Because of those biases, explains University of Utah Professor Bryan Bonner, we focus on “ proxies of expertise ” rather than expertise itself. But they’re not the only sources. Experience. “My Expedience. “If

article thumbnail

15 Entrepreneurs Discuss Why They Love Their Business

Hearpreneur

Nothing pleases me more than to receive e-mails, letters or social media mentions from our travelers who tell me they had an amazing memorable experience, or met a new friend who they plan to travel with again. Thanks to Hilary Reiter, Redhead Marketing & PR. #10 Photo Credit: Greg Geronemus. 9 – Having Flexibility.

article thumbnail

Top Social Media Measurement and Tracking Tools

www.foliomag.com

Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.