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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

Because of those biases, explains University of Utah Professor Bryan Bonner, we focus on “ proxies of expertise ” rather than expertise itself. Marketing campaigns, Baker argues, are now chalkboard specials: readily changeable menus of expertise that require no long-term commitment—unlike the 20-foot neon sign above a restaurant.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Marketing/Communications/PR. The breakdown: “This is a new vendor for us. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Advertising/Sales. Operations.

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15 Entrepreneurs Discuss Why They Love Their Business

Hearpreneur

I feel like we are inundated with negativity (ahem, the presidential campaign), tragedy and crisis yet there are so many people doing great things and those stories get lost. Thanks to Hilary Reiter, Redhead Marketing & PR. #10 Thanks to Suz O’Donnell, Thrivatize LLC. #9 9 – Having Flexibility. 10 – Variety.

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Why Startups Should Pay Attention to Herman Cain’s 9-9-9

Both Sides of the Table

Huntsman was formerly the governor of Utah and the US Ambassador to China. In stead of trying to seem like a polished candidate who was going to run a traditional campaign (a totally un-winnable position for a long-shot candidate) he took a different track. But the fact that they would actually have a campaign video showing smoking.

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