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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

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How Betancourt Lopez Used Viral, Influencer Marketing to Grow Hawkers Brand

The Startup Magazine

With a viral approach to marketing and customer-friendly pricing, Hawkers today is sold primarily online and in 50 countries. They created a Kickstarter campaign that raised nearly €190,000 from 9,000 supporters. Betancourt Lopez understood the value of viral marketing, especially for a key demographic — young people.

Viral 78
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This Week in Venture Capital – Episode 4

Both Sides of the Table

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Private equity and venture capital investors are copying our sisters in the hedge fund world: we’re trying to automate more of our job. . The 11 Steps of Investing in Private Companies. In the private equity universe, most Partners have primary training as deal-makers, not as managers. 1) Manage the firm .

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

GE Campaign Turns YouTube Videos and. Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8

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Venture Capitalists, Super Angels and the State of Startup Funding

mashable.com

GE Campaign Turns YouTube Videos and. Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8

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The Pros and Cons of Founding a Startup During a Recession

ReadWriteStart

This is problematic for both self-funded startups looking to grow organically from client/customer revenue as well as those seeking private equity or venture capital support to scale a promising, novel concept. Become a viral success. Have a unique value proposition.

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