Social Media is a Boon to Startups Who Do It Right
Gust
NOVEMBER 7, 2011
The same messaging rules that apply to classic public relations and branding apply to social media. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Producing weak, unfocused, or unhelpful content.
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