article thumbnail

Finance and PR – The Bottom Line

Rembrandt Communications

CFOs, Before You Turn Down That Public Relations’ Proposal…. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. When your customers see a story about your business in a reputable publication, you gain credibility. Finance and PR… hmmm.

PR 147
article thumbnail

The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. Mobile advertising allows brands to reach consumers wherever they are, at any given time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Build Customer Loyalty for Your Startup

The Startup Magazine

The right type of customer relationship management systems can help your startup create meaningful campaigns that work for your company and the customer, all while retaining their customer loyalty. Public relations and advertising can also help spread your message. Optimize Customer Relationship Management (CRM) Systems.

article thumbnail

Joseph Ashford’s Top 8 Marketing Tips for Startups

The Startup Magazine

His experience includes developing a marketing strategy, producing events, public relations, strategic planning, investment opportunities and crisis management. Social advertising on platforms like YouTube, Facebook and Twitter offer precise targeting options. Social media a great place to build a community.

article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In the past, it was possible to achieve these goals through promotion and advertising. While some might have seen the backlash against Nike as a public relations nightmare, the company didn’t waver. The campaign helped Zimba secure 1,200 incremental orders from Shops in one month, with an average order value of 6.7%

article thumbnail

Best Practices For Merry Marketing Campaigns

YoungUpstarts

by Nikole Haiar, Director, Marketing Campaigns & Programs at Hostway Services, Inc. As the holiday season draws near, vendors should prepare marketing campaigns built to increase brand awareness during this critical time of year. Holiday email marketing campaigns. Social media marketing campaigns. 15 through Jan.

Campaign 150
article thumbnail

Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

One early researcher was Edward Bernays—Sigmund Freud’s nephew—who coined the term “public relations.”. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Advertisers could take advantage of their lack of self-control.